‘Kyiv: with cinema in heart’ (Київ: із кінематографом у серці) is the annual festival, held in municipal movie theatres. Its aims are both educational and entertaining: tell about 20st century cinema production in Kyiv and showcase movies about this beautiful city.
As a designer, I was responsible for all aspects of visual identity – from logo to outdoor advertising.
Logo is basically a lettering with the figurative reminiscence of the camera.
Bold yellow and coral colours inspired by vintage signboards and light boxes of Kyiv. We used textures and collage elements from archive movie frames. We looked for elements, that are strongly associated with the city, thus, the head of “the Motherland” statue is one of the biggest and most significant part of the picture.
